Issues in Marketing Strategy Implementation
نویسندگان
چکیده
منابع مشابه
Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...
متن کاملBook Review: "Learning Strategy Instruction in the Language Classroom: Issues and Implementation"
Language learning strategies, “the techniques or devices which a learner may use to acquire knowledge” (Rubin, 1975, p. 43) or more pertinently “complex, dynamic thoughts and actions, selected and used by learners with some degree of consciousness in specific contexts” (Oxford, 2017, p. 48), have been widely researched and discussed for more than forty years since the mid-1970s. Shifting the fo...
متن کاملdevelopment and implementation of an optimized control strategy for induction machine in an electric vehicle
in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...
15 صفحه اولStrategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of o...
متن کاملMarketing spending strategy in recessions
Recessions provide challenges to managers seeking to develop and justify an appropriate level of marketfacing activity. The literature on the topic offers limited guidance on what strategy is most appropriate. We briefly review the literature on the topic and report on recent results that show (a) that R&D spending by B2BGoods firms and B2BServices firms in recessions increases both profits and...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Business Research
سال: 2016
ISSN: 1913-9012,1913-9004
DOI: 10.5539/ibr.v9n11p16